By Vivienne Leung,Kimmy Cheng,Tommy Tse

providing a unprecedented perception into the area of superstar and media in China and past, superstar tradition and the leisure in Asia deconstructs the dynamics of “stardom” and big name endorsement in East Asia, and examines its impression on advertising communications and media. via first-hand interviews with celebrities and leisure practitioners, the booklet discusses the social, cultural and monetary impacts of superstar via subject matters comparable to self-identity, celebrity-driven purchaser behaviour, gender and race stereotypes, idol worship, and so on. Interviews with celebrities corresponding to Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak current the reader with insider debts of big name formation, administration and advertising and marketing in Hong Kong and Mainland China, in addition to South Korea and Taiwan. those untold within tales of big name endorsement and advocacy will stimulate either educational and basic readers’ curiosity in rethinking the commercial and cultural implications of the phenomenon of stardom.

Show description

Read or Download Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication PDF

Similar popular culture books

Download e-book for iPad: American Film in the Digital Age (New Directions in Media) by Robert C. Sickels

This eclectic, but finished analytical review of the cataclysmic adjustments within the American movie because 1990 exhibits how they've got jointly ended in a brand new era―The electronic Age. • contains contributed chapters by way of esteemed movie students, Yannis Tzioumakis and Anne H. Petersen• provides images

Download PDF by Laurent Fleury: Le TNP de Vilar: Une expérience de démocratisation de la

Jean Vilar cristallise un paradoxe : il représente une determine du crossé et incarne tout à los angeles fois l’expression d’une vérité présente, puisque l’on constate l. a. résurgence des questions qu’il nous a léguées. L’expérience réussie de démocratisation de l. a. tradition qu’il a menée au TNP possède une valeur d’exemplarité en raison d’une triple innovation : l’affirmation d’un théâtre, provider public, l’invention du public comme catégorie d’action et l’élaboration d’une série de dispositifs de mise en relation des spectateurs avec le théâtre.

New PDF release: Monsters and Monstrosity from the Fin de Siècle to the

Zombies, vampires and ghosts characteristic prominently in approximately all types of leisure within the twenty first century, together with well known fiction, movie, comics, tv and machine video games. yet those creatures were very important to the leisure because the best-seller books of a century and part in the past. Monsters don’t simply invade pop culture, they assist promote pop culture.

New PDF release: Culture

Tradition is a defining element of what it ability to be human. Defining tradition and pinpointing its position in our lives isn't, besides the fact that, so uncomplicated. Terry Eagleton, one in all our top-rated literary and cultural critics, is uniquely poised to tackle the problem. during this keenly analytical and acerbically humorous ebook, he explores how tradition and our conceptualizations of it have developed during the last centuries—from rarified sphere to humble practices, and from a bulwark opposed to industrialism’s encroaches to present-day capitalism’s such a lot ecocnomic export.

Additional info for Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication

Sample text

Download PDF sample

Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication by Vivienne Leung,Kimmy Cheng,Tommy Tse


by Anthony
4.4

Rated 4.78 of 5 – based on 22 votes